It is officially road trip season. Time to pack up the van, dogs, and gear...then settle into the easy chair as we roll across the rural roads and byways. We do not set agendas or make significant plans...we only seek to slow down, experience what is in front of us,...

Introducing your new go-to jean, the "RED" jean, one you will rely on every day. Everything we make at Ginew is rooted in our tribal cultures - drawing inspiration from our lands, relatives, and cultural teachings. Flowing through our ancestral lands are rivers, each providing necessary elements for the sustainability of the...

It's happening...Spring has arrived in Portland and it's time to get out, spread the wings, and enjoy long sunsets of the Pacific Northwest. Like a lightswitch (even before the controversial daylight savings shift), our evenings are longer and folks are suddenly talking about rosé and sitting on patios. To us,...

Amanda Bruegl (Oneida & Stockbridge-Munsee) co-owns Ginew, the only Native American-owned denim company. She is also the only Native American gynecologic cancer surgeon-researcher in America. Native American women are twice as likely to die from cervical cancer than the general population. Amanda designed the Ginew + RIPCITY "Made By Her"...

Last month COURIER magazine from London called on us to visit about...well, how we live. For real, our daily life, home, processes, and patterns. What we love about the article most is the keen attention to detail and authentic representation of our lives. Courier asked our friend AMANDA SMITH to...

It's no secret - we are huge fans of Ft. Lonesome. From a chance meeting over some Tacodeli Ottos (if you don't know, you should) back in a backyard one Austin Summer in 2012...to introvert camp vibes underneath the West Texas starry nights...to this present day - Ginew still gushes over Ft. Lonesome. It's...

"The very air here is miraculous, and outlines the reality of change with the moment, the sky sucks up the land and disgorges it, a dream hangs over the whole region, a brooding kind of hallucination." ~ John Steinbeck Indeed...a dream, a hallucination. Thanks to the Bunkhouse crew for your...

It's just so versatile...a vest is applicable in most any season or application. Be it in the woods, along a trail, or cruising a lonely US highway - vests make the cut. Every single time. Ultimately, each Ginew vest is a culmination of inspiration being equal parts land, sky, and...

Visiting Marfa for us is a return to the origins of our apparel collection. The first HERITAGE COAT was sketched out on a napkin one chilly morning in February at the famed El Cosmico...and since we have returned yearly, either in the blooming Spring or in the Fall for Trans Pecos. The...