Native American model wearing brown wax canvas, wool lined jacket made in USA. Model is on trail.
Brown Wax Rider Coat with wool colorful lining. Right half of coat lay closed with sleeve folded down while the bottom half of the left side is panned open to see the inside lining.
Full view of Wax Rider Coat in Brown. Both sides lay opened to the Facing East lining on the inside. Coat on a neutral Background.
Full view of Wax Rider Coat in Brown front buttoned with Custom Ginew Hardware. Coat on a neutral Background.
Detail view of Custom Hardware that reads GINEW and features our Genesis Oak Leaf.
Detail view of front chest pocket on Coat.
Detail front view of underside of collar which features custom embroidery.
Detail back view of underside of collar which features custom embroidery.
Detail view of custom hardware and adjustable button on back hem.
Details of front side pocket, sleeve shown tucked into pocket.
Detail view of Brown Wax Canvas fabric.

Wax Rider Coat Brown Facing East Lining

Regular price $680.00 Sale price$398.00



The Wax Rider Canvas Coat is inspired by Amanda's grandfather and early Harley Davidson® motorcycle club jackets. The rider coat pays homage to him, who commuted weekly from the Mohican Indian Reservation to weld for Harley Davidson® during the 1950's and 1960's. When you wear it, you are wearing a coat built to honor grandfather and his life. We built the coat with his characteristics and values. Resilience. Bravery. Honesty. Dedication. Strength. Durability. Toughness. 

The coat is made of 10.10 oz. Army Duck wax canvas, custom Ginew® blanket fabric by Pendelton®, custom quilted satin sleeve lining, custom Ginew® hardware, and features a modern fit. It features two front side pockets, two front chest pockets, and hidden embroidery under the collar. Each coat is sourced and constructed in the USA. Also available in Black.

These are slim fitting- we suggest sizing up.

Modifications from numerous Wisconsin moto-club jackets of the era have been incorporated into one coat. We slimmed the sides, lengthened the back, and extended the arms. The wax canvas material has been made for the US military by the same family for seven generations. Go ahead - try to wear it out.

About Facing East: New beginnings surround us...and we look within and to our teachings to hear the voices of inspiration that will guide us forward. Together, we are FACING EAST as we gaze upon what is next.

Artist Statement: "Our sun rises in the east. The Facing East blanket acknowledges ways that Lakota, and other Indigenous people, honor, and express gratitude for the gift of each new day. Embedded within this act of gratitude is a deep respect for, and appreciation of the many cycles and relationships that support life." ~ Dyani White Hawk

Dyani White Hawk (Sičáŋǧu Lakota) is a visual artist based in Minneapolis, Minnesota. White Hawk, a 2019 United States Artists Fellow, has work among public collections such as the Museum of Modern Art, Walker Art Center, Crystal Bridges Museum of American Art and Pennsylvania Academy of Fine Arts Museum.



  • Facing East wool fabric designed by Dyani White Hawk woven exclusively for Ginew® by Pendelton® (Portland, OR). 
  • 32 oz wool fabric lining (82% wool & 18% cotton)
  • 10.10 oz Waxed Army Duck (USA)
  • Custom quilted satin sleeve lining
  • Custom Ginew® hardware
  • Front chest and side pockets
  • Lodge and star embroidery under the collar
  • Modern fit
  • Small-batch clothing - coat
  • Made in USA

Size Chart

These are slim fitting- we suggest sizing up.
Flat lay measurements - not circumference. 1 inch = 2.54 centimeters. 

Length 26" 26.5" 27.5" 28" 28.5" 29" 29.5"
Chest 19.5" 20.5" 21.5" 22.5" 23.5" 24.5" 25.5"
Bottom Opening 17.5" 18.5" 19.5" 20.5" 21.5" 22.5" 23.5"
Shoulder Width 19" 19.5" 19.75" 20.25" 20.75" 21.5" 22"
Sleeve Length 24.5" 25" 25.5" 26" 26.5" 27" 27.5"

Ginew Clothing company Co-founders Native American Amanda Bruegl and Erik Brodt in field


We are glad you're here. Part of our ethos is people before profits + Earth before the bottom line. Take our garments on adventures and WEAR WITH SPIRIT

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