A crew t-shirt in an urban red color is laid flat on a white background. The shirt has a white tag at the bottom left hem with the word Ginew on it.
Close-up of the back neck label of the Crew Tee in Urban Red. The label is printed on the shirt in grey ink. The label says "Ginew. Made in Native America. 100% cotton. Wash cold, dry low. Size M". The shirt is laid on a white backgound.
Close-up of a white tag on the bottom left hem on the Crew Tee in Urban Red. The picture shows the white Ginew tag on the bottom left hem which reads "Native American Owned Portland, ORE - USA Mino Bimaadiziiwin". The shirt is laid flat on a white background.
The picture is of a male model turned to the back wearing the Crew Tee Urban Red with jeans and brown boots. He is posed in front of a neutral background.

Crew Tee Urban Red

Regular price $58.00 Sale price$29.00
Shipping calculated at checkout.

In our communities, the colors of the four directions (East - Yellow, South - Red, West - Black, North - White) guide us through the seasons of our respective journey. All things are done in a circle and during each phase of your life you will exist within and face a direction, all while drawing lessons and teachings from the other directions. 

We’ve heard it said that “It takes 100 lifetimes to learn all the teachings of a single direction...so be humble and kind to yourself as you open your life and mind to the teachings.” The Four Directions Crew Tees represent the teachings offered to all of us, if we are but to listen with a good heart and sound mind.

This superior Crew Tee is inspired by tee shirts Erik wore during his collegiate football days. These specific tees have stood out in his wardrobe for their longevity and fit, a trusted staple in his wardrobe rotation for over twenty years.

For our namesake tee shirt, we set the ambitious goal of not only recreating the original but sparing no expense upgrading every component with our unique spin and detailing. We studied the fabric, stitching and knit from his original athletic tee in order to reimagine these Crew Tees from the ground up with a refined sense of style and durability. These Crew Tees are constructed of buttery soft long-staple cotton in a custom knit and exclusive fit, made 100% in the USA by a small family-owned and operated factory we are proud to work with.

South: Urban Red is a rich, bright red.

*Final Sale*


  • Custom Knit
  • 100% Cotton
  • Regular Fit
  • 4oz Weight
  • Overdye Will Fade With Washing
  • Made In The USA

    Size Chart

    Flat lay measurements - not circumference. 1 inch = 2.54 centimeters.

    Classic Crew Tee Neck Chest Length Bottom Opening Sleeve Length Sleeve Opening
    XS 7.25" 18.5" 26" 18.5" 6" 7"
    S 7.5" 19.5" 27" 19.5" 6.5" 7.25"
    M 7.57" 20.5" 28" 20.5" 7" 7.5"
    L 8" 21.5" 29" 21.5" 7.5" 7.75"
    XL 8.25" 22.5" 30" 22.5" 8.25" 8"
    XXL 8.5" 23.5" 31" 23.5" 8.5" 8.25"

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