Heritage coat featuring Cone selvedge denim and Facing East wool blanket fabric lining. Front features three open pockets and one pocket with a button closure. White background.
Close up view of the underside of the collar which is the Facing East wool blanket.
Front view of Heritage Coat with one side lay flat and the other side opened to the Facing East wool blanket lining.
Close up of the front-right chest pocket with button flap closure.
Close up view of custom Ginew buttons.
Close up view of the sleeve cuff with custom Ginew button
Close up of Heritage coat pocket
Close up of Heritage Coat open to show a white tag on the inner right side seam with the word "Ginew" and care instructions.
Back view of Heritage Coat on white background.
View of the inside lining of the Heritage coat featuring Facing East wool blanket fabric.

Heritage Coat Facing East

Regular price $598.00 Sale price$398.00

The Heritage Coat is back, and for the first time featuring the Ginew® “Facing East" lining. These just got to the warehouse shelves. More photos coming soon!

In designing the Ginew Heritage Coat, we recreated a meaningful garment as it was worn by our grandfathers and great-grandfathers in daily life. The premium, American-made materials of our Heritage Coat are not just wool, cotton and brass; they are oral histories, old photographs, and traditional lore. 

Coats such as these were more than mere garments: they were work tools, worn in the machine shops, forests, and fields by relatives who dedicated themselves to the hard labor of providing for their families. By exploring our Anishinaabe and Oneida heritages, we came to appreciate their rich history of work and dedication. When we wrap ourselves in this coat, we wrap ourselves in the ways of our ancestors. 

Artist Statement: "Our sun rises in the east. The Facing East blanket acknowledges ways that Lakota, and other Indigenous people, honor, and express gratitude for the gift of each new day. Embedded within this act of gratitude is a deep respect for, and appreciation of the many cycles and relationships that support life." ~ Dyani White Hawk

Dyani White Hawk (Sičáŋǧu Lakota) is a visual artist based in Minneapolis, Minnesota. White Hawk, a 2019 United States Artists Fellow, has work among public collections such as the Museum of Modern Art, Walker Art Center, Crystal Bridges Museum of American Art and Pennsylvania Academy of Fine Arts Museum.


  • Facing East wool blanket fabric lining designed by Dyani White Hawk and woven exclusively for Ginew® by Pendleton® (Portland, OR). 
  • 32 oz wool blanket fabric lining (82% wool & 18% cotton)
  • Cone selvedge denim, 100% cotton (Mexico)
  • Custom silk-quilted lining in sleeves (USA)
  • Classic barn coat design with modern fit & split back
  • Manufactured in Los Angeles, California
  • Small batch clothing - coat 

Size Chart

Flat lay measurements - not circumference. 1 inch = 2.54 centimeters. 

Length Chest Bottom Opening Shoulder Width Sleeve Length
XSmall 29" 19.5" 20" 18" 26"
Small 29.5" 20.5" 21" 19" 26.5"
Medium 30" 21.5" 22" 20" 27"
Large 31" 22.5" 23" 21" 27.5"
XLarge 32" 23.5" 24" 22" 28"
2XL 32.5" 25" 25" 23" 28.5"
3XL 33" 26.5" 26" 24" 29"

Watch the video
Ginew Clothing company Co-founders Native American Amanda Bruegl and Erik Brodt in field


We are glad you're here. Part of our ethos is people before profits + Earth before the bottom line. Take our garments on adventures and WEAR WITH SPIRIT

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