Native-owned & -designed

Ginew is the only Native American-owned & -designed denim brand in the world. Each piece is meticulously designed and constructed, with family stories and traditions sewn into each garment. We are Ojibwe, Oneida, and Stockbridge-Munsee Mohican from the Great Lakes and we include our family stories and tribal symbols in each garment we make. We do not borrow or "draw inspiration" from other tribes in our collection. Rather, we explore our own family and tribal history. It is through this exploration that we are able to express our Indigenous identities in a contemporary context AND share this with the world.

We sat down with HEDDELS to SHARE OUR VISION & STORY of what matters to us and the vision behind Ginew. Wear with Spirit!