Stories

NATIVE AMERICAN EXCELLENCE 
Take time to enjoy those moments that become memories. Grab a blanket, head outdoors, exhale. 

The Ginew Impact Fund focuses on shared success and Native American Excellence. Learn about Ginew's contributions for 2025 and the organizations that...

The traditional elements we use in the Ginew collection are Amanda and Erik's tribal values, family stories, symbols, and traditional textiles. WAX CANVAS RIDER JACKET INSPIRATION Ginew designed the Wax Rider Outerwear after Amanda’s grandfather who struggled to obtain employment...

EMBRACE POSSIBILITY: Transform the apparel industry. Transform the people + planet versus profit-driven model. Transform the historical representation of Native culture. Ginew, a unique and rare business model...

IT'S THAT TIME OF YEAR... Greetings from the Pacific Northwest, The rainy months have arrived in the PNW. Long misty days laden nature with a living tapestry of velvety green moss... perfect for slower saunters to reflect on the past...

Ginew is not fast fashion. It is not disposable fashion. It is not mass-produced. Team Ginew focuses on nature-provided materials, premium manufacturing processes and small-batch production. This means whenever possible, we create with local materials and local production right here in...

 WHAT'S SPECIAL ABOUT WAX CANVAS?   STRENGTH The canvas is woven with ring-spun yarn creating a strength that exceeds the historical U.S. Military requirements for the construction of this fabric. The majority of or wax canvas outwear is dyed and finished...

YOUR PLACE IN THE GINEW COMMUNITY  When you join the Ginew Community and purchase items from our collection...you are doing much, much more than supporting a small Native American family-owned business. You make an impact. You are part of the...

Woven in hues of the American plains, this iconic Chief is beautifully displayed on a wool-cotton blend blanked designed by Native artist, Steven Paul Judd. Wrap yourself in contemporary Native Excellence and...

The Ginew (Brown/Golden Eagle) has the perspective to see into both the living world and spirit world and is co-founder Erik Brodt's Ojibwe name. After death, as you transition to the spirit world one will encounter the Ginew sitting atop a big white pine tree. The Ginew then asks...

Childhood memories on the reservation...  The iconic Thunderbird design by Ginew was launched in 2016. The form is Ginew's interpretation of an Ojibwe tribal symbol. Ginew's co-founder, Erik Brodt - Ojibwe, shares his memories: "Versions of this symbol are everywhere...

IT STARTS WITH THE BEES Vidalia Mills cotton is the ONLY bee-pollinated cotton that transforms into superior denim material that you can experience in several of Ginew's products.  MADE IN USA COTTONThe creation process starts in Vidalia, Louisiana, USA. This...

  GINEW'S FIRST JEAN  The Crow Wing Jean is a classic, American five-pocket jean with a regular rise - straight leg fit. The first edition was made of 2017 White Oak selvedge denim... an American jean with NATIVE STYLE!  There...

Ever notice how different cotton can feel from one garment to another? Plant type, combing and spinning and weaving all impact the end product and how soft and comfortable it...

A PACIFIC NORTHWEST PARTNERSHIP Dehen 1920 = “Heavy Duty, Old School Truth”  Founded by William Peter Dehen in 1920, Dehen Knitting Company produces classic and traditional U.S. heavyweight apparel. Keeping true to their humble yet pioneering beginnings in Portland, Oregon, they are...

Native pop art collides with Native American excellence. A kick-start of caffeine followed by buffalo lemonade and a T-top moment with a wind-in-the-hair adventure... You never know what will result when a creative meeting begins with "Would you like to grab coffee...

We’ve heard it said that “It takes 100 lifetimes to learn all the teachings of a single direction...so be humble and kind to yourself as you open your life and mind to the teachings.” The Four Directions represent the teachings offered to all of us, if we are but to listen with a good heart and sound mind.

Embrace Possibility | A Showcase of Native Excellence  PHOTO:  GINEW + STEVEN PAUL JUDD COLLECTION NATIVE AMERICANA MADE FOR ALL TO WEAR.  Ginew is a small, Native American-owned business with a noteworthy collection: The Ginew + Native American Artist line. This collection showcases...

New to the term 'deadstock'? Deadstock in the garment industry represents fabric that has had its last production run and what is left over is called deadstock. Since the fabric is no longer going to be produced, it's typically the last of its kind - making it pretty special. It also means the material has been saved from being discarded - a win for you and a win for the environment!

IT MAY LOOK LIKE DENIM...What is chambray? It may look like denim - instead it's lighter with a different weave. WHAT YOU'LL APPRECIATEExperience a luxurious and durable cotton weave fabric made with a dyed warp yarn plus a white filling yarn...

NATIVE AMERICAN ARTIST + SILVERSMITH   KASSIE KUSSMAN: IN HER WORDS  I’ve always been an artistic person. Growing up in St. Louis, Missouri, I struggled academically but excelled in art. I graduated high school and went on to earn a degree in...