Stories

A Message from Erik and Amanda
Photo by Josue Rivas Greetings Ginew Community, The past two years brought tremendous growth for us personally, professionally and within the Ginew ecosystem. Pandemic aside, Amanda and Erik (we), have grown our Tribe - welcoming in a strong, outspoken and...
Shoplight : Feinfracht
We are excited to welcome a new stockist to the Ginew community in Switzerland, Feinfracht. Go ahead - check out their online shop, give them a follow on social channels, AND if you are in the area stop in and visit with...
LONG LIVE LUCK
Our first in-person event in a long while was fittingly the LUCK REUNION. We were initially to be present in 2020 - then the universe had other plans - and 2022 would not be held back. Sitting on the wrapping porch...
EN EL ALMA (IN THE SOUL)
Who were you? Who are you? Who will you become? Now is the time to FACE EAST and begin again. Standing at the edge of this moment, we look to the East for wisdom and guidance. In many ways, there...
IN LUCK
Emergent. To come into being... Yeah, that sounds about right. It - this moment in history - has all been a time warp, right? A crazy, emotional, heart-warming & heart-wrenching period in our lives. No one is the same after...
"Facing East" featuring Acosia Red Elk

"Facing East" featuring Acosia Red Elk 

A video representation of the Facing East Collection

SOUTH X WEST
South | Red...the seasons to nurture new ideas as they become and flourish.This is the place of Emotion. West | Black...the season of Fall and setting of the sun.This is the place of the Physical. Shifts have been sudden of late. Mere days ago it was...
The Facing East + White Bear Moccasins
The third creation to come in the Facing East Collection, and the first ever shoes in the Ginew collection - The Facing East White Bear Moccasins!
Going Deeper : The Skatepark Project + PTM Foundation
  We thought you would like to know more about these amazing organizations! SKATEPARK PROJECTFounded by Tony Hawk, The Skatepark Project (TSP) is a nonprofit organization working to increase access to outdoor recreation and free play through the creation of...
The Facing East Flyer's Jacket
It was only a matter of time...so why not make a splash + an impact. We have been peers and friends with Dehen 1920 since we landed in Portland. Now we are stepping out and making a bold move with...
Facing East : The New Blanket and Fabric
We are beyond ecstatic to be able to collaborate again with our friend Dyani White Hawk on the newest blanket design, Facing East. New beginnings surround us...and we look within and to our teachings to hear the voices of inspiration...
SHOPLIGHT : THE ANVIL HOTEL

We would like to introduce to you one of our newest stockists, The Mercantile at  the Anvil Hotel!

They shared some of their story with us to share with you. Read more and check them out!

KIN
  "Buffalo Kin is Western folk noir. A melody of highlonesome and country blues harmonies." ~ The Oracle Some moments simply feel right...slow down enough and take note of the internal compass. Good things will come to those who do...
WAYFINDER
Let me introduce myself... My name is Erik and I am Anishinaabe (or Ojibwe) of the Pine Marten clan from the Great Lakes region - in particular Northern Minnesota with family originally from Gayaashko Zagaa'igan (Gull Lake) and later Gaa-waabaabigaanikaag...
CREW SWEATSHIRT | A MATTER OF TIME
  It was only a matter of time - truly. There are some items that last, and last, and last. The past year and a half has pushed us to go through the things we carry in our space...to reconsider...
NORTH x NORTHEAST
North | White...the seasons to pause and reflect on the stages of life. This is the place of wisdom East | Yellow...the season of rebirth and new beginnings. This is the place of the Spirit The GINEW CREW TEES are made...
Illuminating Natives in Fashion
Speaking to the Council of Fashion Designers of America (CFDA) last week was clear - direct - and unified...and AMAZING. Thank you to CFDA for making it a priority to hear from Native American thought-leaders in this space. More must...
Built of Tradition
With Ginew every garment has a story...it is a way for us to dream through and honor the stories from our family. We share our contemporary Native American story - one that is often left out from popular culture and history books. We made...
The High Country
Welcome to the High Country. Breath it in...as you stand on top of the world. When asked what the most rewarding part of the Ginew journey is for us, the answer comes quickly - relationships - those built with fellow dreamers...
FOUR DIRECTIONS
The past year and a half has been profound for us...and we have drawn into ourselves to think and reflect upon our experiences and lives. Our immediate family has seen the full circle of births and passings during this time,...
The Early Dawn
  Thank you. The past eleven years have been completely unexpected and nothing short of extraordinary. We began Ginew as a way to give meaningful gifts to friends and family...and ultimately the brand morphed into the only Native American-owned denim collection on...