Stories

The last few weeks…nay months…have been dizzying. Seems like there has been a lot coming at us – texts, deadlines, pushes – and we have made little time for stillness and recharging. It is tough simply to keep up…with the...

Ginew is the story of us; a story for everyone. Ginew began organically, as an idea we continue to explore. Our names are Erik & Amanda and our tribes are Ojibwe, Oneida, & Stockbridge-Munsee. Both of us grew up in the Great...

We would like to introduce to you one of our newest stockists - Brandon and Marielle at The Indigo Prophet. 

We're so excited to welcome them into the Ginew family!

Amanda and I are guided by the teachings of our families - passed down in stories and actions. I never cease to be surprised by the influence of seemingly ordinary moments from our childhoods, which return as extraordinary gifts and teachings. Two core...

Ginew + Corey Begay Collaboration Our co-founders Erik Brodt and Amanda Bruegl first encountered Corey Begay through his graphic design work for We R Native. “Both of us were immediately drawn to Corey's ability to creatively portray contemporary Indigenous life in his...

This Holiday Season, Ginew is donating 20% of sales to the American Indian College Fund. 

What is in an introduction? So much. We experienced the magic of having an entirely Indigenous crew for a photo session in Portland, OR - the entire team front-to-back being Native...everyone. The day began just like any other photo session...

Vogue brand feature of Ginew. Indigenous representation in the global fashion ecosystem is vital. Vogue provides an accurate look into the Ginew brand and vision, by sharing an Indigenous voice and perspective on what we (Ginew) aim to accomplish.

Last Fall the fine folks at FEAST PDX asked if they could use the Ginew truck for a tailgate event...sure! It goes something like this...roll up in the truck, load the bed with ice, top off with white wine &...

In many ways, our lives together began along the Puget Sound - with both of  us in the thick of school and training...and the Sound was our playground. We loved every minute walking along the shores and breathing in the sea air. Last week...

This is how we roll... When we take a break it is often to find places with few sounds of city life - we get out, way out. Earlier this month we spent six days meandering the rarely traveled roads...

Some folks start their days early - David is one of them. His day job involves crafting one of the best coffees in NE Portland...and his side hustles of fly fishing, surfing, and shaping boards...well, equally impressive. Last week we caught...

It is officially road trip season. Time to pack up the van, dogs, and gear...then settle into the easy chair as we roll across the rural roads and byways. We do not set agendas or make significant plans...we only seek...

Introducing your new go-to jean, the "RED" jean, one you will rely on every day. Everything we make at Ginew is rooted in our tribal cultures - drawing inspiration from our lands, relatives, and cultural teachings. Flowing through our ancestral lands are...

We sat down with Heddels to share about our brand, process, and being a Native American owned & designed brand in the fashion world.

It's happening...Spring has arrived in Portland and it's time to get out, spread the wings, and enjoy long sunsets of the Pacific Northwest. Like a lightswitch (even before the controversial daylight savings shift), our evenings are longer and folks are...

Amanda Bruegl (Oneida & Stockbridge-Munsee) co-owns Ginew, the only Native American-owned denim company. She is also the only Native American gynecologic cancer surgeon-researcher in America. Native American women are twice as likely to die from cervical cancer than the general...

Last month COURIER magazine from London called on us to visit about...well, how we live. For real, our daily life, home, processes, and patterns. What we love about the article most is the keen attention to detail and authentic representation...

It's no secret - we are huge fans of Ft. Lonesome. From a chance meeting over some Tacodeli Ottos (if you don't know, you should) back in a backyard one Austin Summer in 2012...to introvert camp vibes underneath the West Texas starry...

"The very air here is miraculous, and outlines the reality of change with the moment, the sky sucks up the land and disgorges it, a dream hangs over the whole region, a brooding kind of hallucination." ~ John Steinbeck Indeed...a...

It's just so versatile...a vest is applicable in most any season or application. Be it in the woods, along a trail, or cruising a lonely US highway - vests make the cut. Every single time. Ultimately, each Ginew vest is...