Stories

Let us INTRODUCE ourselves...
What is in an introduction? So much. We experienced the magic of having an entirely Indigenous crew for a photo session in Portland, OR - the entire team front-to-back being Native...everyone. The day began just like any other photo session...
VOGUE + Indigenous Voice
Vogue brand feature of Ginew. Indigenous representation in the global fashion ecosystem is vital. Vogue provides an accurate look into the Ginew brand and vision, by sharing an Indigenous voice and perspective on what we (Ginew) aim to accomplish.
Hama Hama, Indeed...
Last Fall the fine folks at FEAST PDX asked if they could use the Ginew truck for a tailgate event...sure! It goes something like this...roll up in the truck, load the bed with ice, top off with white wine &...
On the SOUND
In many ways, our lives together began along the Puget Sound - with both of  us in the thick of school and training...and the Sound was our playground. We loved every minute walking along the shores and breathing in the sea air. Last week...
Roads rarely traveled
This is how we roll... When we take a break it is often to find places with few sounds of city life - we get out, way out. Earlier this month we spent six days meandering the rarely traveled roads...
Fine Lines & Magic Moments
Some folks start their days early - David is one of them. His day job involves crafting one of the best coffees in NE Portland...and his side hustles of fly fishing, surfing, and shaping boards...well, equally impressive. Last week we caught...
Oregon Outback
It is officially road trip season. Time to pack up the van, dogs, and gear...then settle into the easy chair as we roll across the rural roads and byways. We do not set agendas or make significant plans...we only seek...
MEAN JEAN
Introducing your new go-to jean, the "RED" jean, one you will rely on every day. Everything we make at Ginew is rooted in our tribal cultures - drawing inspiration from our lands, relatives, and cultural teachings. Flowing through our ancestral lands are...
Native-owned & -designed
We sat down with Heddels to share about our brand, process, and being a Native American owned & designed brand in the fashion world.
RIDER JACKET
It's happening...Spring has arrived in Portland and it's time to get out, spread the wings, and enjoy long sunsets of the Pacific Northwest. Like a lightswitch (even before the controversial daylight savings shift), our evenings are longer and folks are...
RIP CITY: BLAZERS + GINEW
Amanda Bruegl (Oneida & Stockbridge-Munsee) co-owns Ginew, the only Native American-owned denim company. She is also the only Native American gynecologic cancer surgeon-researcher in America. Native American women are twice as likely to die from cervical cancer than the general...
Coffee with COURIER London
Last month COURIER magazine from London called on us to visit about...well, how we live. For real, our daily life, home, processes, and patterns. What we love about the article most is the keen attention to detail and authentic representation...
CHAINSTITCHING: GINEW + FT LONESOME
It's no secret - we are huge fans of Ft. Lonesome. From a chance meeting over some Tacodeli Ottos (if you don't know, you should) back in a backyard one Austin Summer in 2012...to introvert camp vibes underneath the West Texas starry...
CHILI + LIME + SALT: A DREAM IN TODO SANTOS
"The very air here is miraculous, and outlines the reality of change with the moment, the sky sucks up the land and disgorges it, a dream hangs over the whole region, a brooding kind of hallucination." ~ John Steinbeck Indeed...a...
WAX + DENIM VESTS
It's just so versatile...a vest is applicable in most any season or application. Be it in the woods, along a trail, or cruising a lonely US highway - vests make the cut. Every single time. Ultimately, each Ginew vest is...
COBRA ROCK BOOT Co - FAR OUT, WEST TEXAS
Visiting Marfa for us is a return to the origins of our apparel collection. The first HERITAGE COAT was sketched out on a napkin one chilly morning in February at the famed El Cosmico...and since we have returned yearly, either in...
SHOPLIGHT: DENIM HEADS PRAGUE
Enter Denim Heads, one of the newest members of the Ginew family. Located in the heart of Old Town Prague. Nestled in a building approximately 600 years old, the Denim Heads shop is a truly beautiful destination and home to some...
THUNDERBIRD COAT + JACKET
The pinnacle of our inspiration for the collection this year, the Thunderbird Coat and Jacket. They both encompass the emotions of an eleven-day road trip in our 1971 F250...from our ancestral homelands of the Great Lakes to the Pacific Northwest....
Deer Hunt
Greetings from the northwoods of Wisconsin. Please forgive us if we are delayed in responding to you, we are in the woods - hunting deer, which we use in some of our garments. Deer hunting is a longstanding tradition in...
"WE WALK TOGETHER" SURFBOARD
Sometimes you make waves, other times you make what you can with the waves...or catch them. We do not always have a plan for where we are going - in fact, we are trying to plan less and less. To...
CAMP COFFEE
Sometimes you need to get away...and one of the best parts of our getaways is morning camp coffee. Here David shares about his notion of the perfect camp coffee. David has worked in coffee for a long time, like a REAL long time. ...