Stories

The High Country
Welcome to the High Country. Breath it in...as you stand on top of the world. When asked what the most rewarding part of the Ginew journey is for us, the answer comes quickly - relationships - those built with fellow dreamers...
FOUR DIRECTIONS
The past year and a half has been profound for us...and we have drawn into ourselves to think and reflect upon our experiences and lives. Our immediate family has seen the full circle of births and passings during this time,...
The Early Dawn
  Thank you. The past eleven years have been completely unexpected and nothing short of extraordinary. We began Ginew as a way to give meaningful gifts to friends and family...and ultimately the brand morphed into the only Native American-owned denim collection on...
AWAKENING: The Raven
The winter has been long. Signs are everywhere that brighter days are head - sunsets are longer, plants are stretching, and the optimism of the world waking up is electric. Each Spring we retrieve The Raven from our friend's barn...a...
LEGENDARY DENIM OF DREAMS
The Sisters take the legend of the THUNDERBIRD COAT & THUNDERBIRD JACKET one step further...styling out there session in the mid-Century vibe of Ms. Misfits...and beyond with the enchanting landscape of the high desert & Mountain West.
HORIZONS | WHERE EARTH MEETS SKY
  We are living in uncertain times. It feels like each day is a pendulum; where we experience moments of great despair, sadness, confusion...juxtaposed with... joy, beauty, and solidarity. Although it may not seem like it, we have been here...
TIME STANDS | NATHANIEL RATELIFF
NATHANIEL RATELIFF released the official video for "Time Stands" off his new album "And It's Still Alright" - Nathaniel has been with us at Ginew along this journey longer than he knows... From a chance meeting in Marfa, TX when we...
FT LONESOME + WILD THINGS
Natural wonders abound in Oregon...some near, others far. While we reside in Portland, OR - and love the city deeply - it's a treat to venture out, especially these days, and explore the wild side a bit. This journey we...
SAY THEIR NAMES
Say his name. G E O R G E    F L O Y D. Say her name. B R E O N N A   T A Y L O R. Say his name. A H M A U D   A R...
WATCH & SHARE "EXERCISE SAFE SWEATS"
Ginew is proud to support communities and organizations as WE (yes, all of us) respond the COVID-19 pandemic. YOU - the #GinewFam - have helped every step on this journey. Y'all raised funds in the first week of the stay-at-home order for hungry...
VOGUE - Indigenous Designers & Sustainable Fashion
  Vogue Magazine asked Indigenous designers about the fashion ecosystem and sustainability. We are thrilled to see the lead image of the Harris Sisters wrapped in the Ginew "We Walk Together" blanket. Love this image - what it represents -...
THINGS WE CARRY
It is my turn. Late in March it was also my turn - but thankfully to the good sense of our leaders and citizens in Oregon to realize the gravity of the pandemic - I was called off duty as...
STREETS OF PRAGUE with THE BEST
DENIM HEADS - ONLY THE BEST The streets of Prague are lined with history and romance - cobblestones, spires, bridges, and glorious architecture. Our friends at DENIM HEADS have taken advantage of a rare scene...the streets of Prague populated by...
COBRA ROCK BOOT Co. | WEST TX DREAMS
Welcome to West Texas - Marfa...welcome to Cobra Rock. Perhaps it's the open landscape - the free wind in your hair - pristine, lingering light of golden hours - a yearning & lonesome steel guitar...so much keeps calling us back to...
SMALL BUSINESS AID RAFFLE with SHIP JOHN
We are taking each day as it comes...and with the winds and waves of change lately...seems we could all use a little treat for doing our part to support small, local, independent businesses in our community. Ginew has teamed up...
A LITTLE LUCK GOES A LONG WAY
Music and song are healing...the gift transcends the physical realm and has the tendency to unite and inspire, especially in uncertain times. Willie Nelson and the LUCK REUNION family took to the digital realm to bring their energy, inspiration, and beauty into...
FACING THE STORM
Bison are courageous and brave...known for walking head first into the storm. A storm has been brewing for months now... In addition to owning and operating Ginew, we are both physicians. Amanda is a women's pelvic cancer surgeon and I...
B.Y E L L O W T A I L
"Thank you for being the first American Indian-owned and operated fashion brand that we encountered"
COME TOGETHER | EMERGE STRONGER
EFFECTIVE IMMEDIATELY 40% of all Ginew online sales will be donated to the OREGON FOOD BANK. We will donate 40% of all sales through the end of March 2020. The Oregon Food Bank is projected to see a marked increase...
Your Thoughts become Your Destiny
The last few weeks…nay months…have been dizzying. Seems like there has been a lot coming at us – texts, deadlines, pushes – and we have made little time for stillness and recharging. It is tough simply to keep up…with the...
Ginew | The Story of Us
Ginew is the story of us; a story for everyone. Ginew began organically, as an idea we continue to explore. Our names are Erik & Amanda and our tribes are Ojibwe, Oneida, & Stockbridge-Munsee. Both of us grew up in the Great...