Ginew is Native Americana

Fusing contemporary Native American style with Ojibwe, Oneida and Stockbridge-Munsee design elements in heirloom-quality garments and goods.

Heirloom Processes & Materials

Vidalia Mills raw selvedge denim, all-cotton fabric, wax canvas outerwear and Pendleton-woven wool are just a few of the durable materials we use in constructing our garments and goods. Meant to last - meant to be handed down to the next generation.

Ginew incorporates family symbols and teachings into the garments as well as focusing on made-in-USA construction. Part of our ethos is Native Americans uplifting Native Americans and in the process creating a collection to be worn by all. Go ahead, take our garments on an adventure...and wear with spirit friends.

Meet the founders

Ginew (Gih-noo) is the first Native American-owned denim collection. This family business was founded by Dr. Amanda Bruegl – Oneida, Stockbridge-Munsee and Dr. Erik Brodt – Ojibwe. 

Amanda and Erik are from Wisconsin and currently reside in Portland, Oregon. The couple jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned and hand-dyed by them with their families.

Since then, the collection has expanded to include denim, tees, accessories and other goods, with each item they make drawing direct inspiration from their cultures and relatives.

Native American artist series Ginew + collab blanket with Addie Roanhorse


Ginew + Native Artisians

Ginew + collabs feature the talent and craft of Native American artisans. Plus: artists receive a portion of each sale. WARNING: We think you'll want more than one item. Wear with spirt friends.

Shop the latest collab

"Minobimaadiziiwin" - "Yohahi-yo sathahitaʔn" are philosophies in their tribes which embodies the concept to live in a good way. Simply put, LIVE WELL. Erik and Amanda choose to live intentionally with the adventurous spirit of their relatives and invite you to join the adventure.