This moment in time has taught us so much...we cannot think of another time in our lives when teachings have rushed so quickly to us, nor a time when we’ve felt the full weight and beauty of the seasons of life.
We went all in and built these from the ground up...we began with thread and designed the crew tee from start to finish...custom knitting the soft, durable cotton - developing our own fit - and then constructing them right here in the USA.
This year we are launching the crew tee, based on tees from Erik’s collegiate football days. It occurred to us that these handful of collegiate athletic tees are simply superior to any other in Erik’s wardrobe - having lasted over twenty years in the daily mix & rotation. We dug deep & got real nerdy...down to custom knitting the fabric to recreate a time-tested tee that is up for the challenge of everyday life. The tees are constructed of buttery soft & durable cotton...woven right here in the USA. Working with a meticulous, family-owned cut & sew factory in LA which is Renowned for their superior quality. Together, we bring you your new favorite tee shirt.
In our communities the colors of the four directions (East - Yellow, South - Red, West - Black, North - White) guide us through the seasons of our respective journey... All things are done in a circle and during each phase of your life you will exist within and face a direction, all while drawing lessons & teachings from the other directions. We’ve heard it said that “it takes 100 lifetimes to learn all the teachings of a single direction...so be humble and kind to yourself as you open your life & mind to the teachings.” The four inaugural colors of the crew tees mirror these directions and represent the teachings offered to all of us...if we are but to listen with a good heart and sound mind.
South: Urban Red is a bright red. Overdye will fade with washing. Wash separately.