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Our Story



Ginew (Gih-noo) is the only Native American-owned denim collection. Using meticulously sourced materials, we incorporate elements of our Ojibwe, Oneida, & Mohican heritage to express a contemporary Native American voice though our premium apparel and accessories. Ginew is Native-Americana, fusing Native American and enduring styles.

Ginew is owned and operated by husband and wife, Erik and Amanda. They are from Wisconsin and live in Portland, Oregon. Their family story is a contemporary Native American narrative, with each item they make drawing direct inspiration from their cultures and relatives.

Ginew jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned, and hand-dyed by them with their families. Ginew's leather goods are made with pre-industrial methods, heirloom leather-working tools, and patterns handed down from generation to generation, since the 1880's. Their leather belts are meticulously crafted using either Horween® or Herman Oak® leathers and finished with some of the finest forged brass buckles.

Ginew incorporates family symbols and teachings into their garments, while constructing them of the finest American made materials. Selvedge denim, wax canvas, and Pendleton® wool blanket fabric are some of the premium fabrics they use. 

"Minobimaadiziiwin" - "Yohahi-yo sathahita?n" are philosophies in their tribes which embodies the concept to live in a good way. Simply put, LIVE WELL. Erik and Amanda choose to live intentionally with the adventurous spirit of their relatives and invite you to join the adventure.