Our Story

Meet Ginew’s Founders

Ginew (Gih-noo) is the first Native American-owned denim line. This family business was founded by Amanda Bruegl – Oneida, Stockbridge-Munsee and Erik Brodt – Ojibwe. 

Ginew’s Origin Story
Amanda and Erik are from Wisconsin and currently reside in Portland, Oregon. The couple jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned and hand-dyed by them with their families. Ginew's leather goods are made with pre-industrial methods, heirloom leather-working tools, and patterns handed down from generation to generation, since the 1880's. Their leather belts are meticulously crafted using either Horween® or Herman Oak® leathers and finished with some of the finest forged brass buckles.

Since then, the collection has expanded to include denim, tees, accessories and other goods, with each item they make drawing direct inspiration from their cultures and relatives. Ginew incorporates family symbols and teachings into their garments, while constructing them of the finest American made materials. Selvedge denim, wax canvas, and Pendleton® wool blanket fabric are some of the premium fabrics you’ll find in the collection.

"Minobimaadiziiwin" - "Yohahi-yo sathahita?n" are philosophies in their tribes which embodies the concept to live in a good way. Simply put, LIVE WELL. Erik and Amanda choose to live intentionally with the adventurous spirit of their relatives and invite you to join the adventure.  

Ginew is Native Americana
Fusing contemporary Native American style with Ojibwe, Oneida and Stockbridge-Munsee design elements in heirloom-quality garments and goods. WALK WITH US.