Ginew · Native American · Native Americana · Ojibwe ·

DIRECTIONAL HUES THROUGH LIFE'S SEASONS

Close up of Made in USA black t-shirt with Native American Four Direction symbol on front in orange, red, tan and black with word Ginew

FOUR DIRECTIONS: A JOURNEY + LESSONS LIFE PROVIDES

In our communities, the colors of the four directions guide us through the seasons of our respective journey. All things are done in a circle and during each phase of life you exist within and face a direction while drawing lessons and teachings from the other directions. Our teachings are not monolithic... not every community follows the four-directions the same way. Erik Brodt - Ojibwe, co-founder of Ginew, shares what he was taught. Team Ginew invites you to learn more.

Minobimaadiziiwin... live well friends. 

East | Yellow
waabanong | ozaawaa
... the spring of life and new ideas is represented by the east.
The place of the Mind.

Colorful Sitting Bull profile on colorful bandana wild rag by Steven Paul Judd and Ginew

South | Red
zhaawanong | miskwaa
...the season of summer brings a flourish of new growth.
This is the place of the Physical.

Gently Strikes Wild Rag by Addie Roanhorse
West | Black 
niigaabii'anong | makade
...the season of Fall and the setting of the sun.
This is the place of Emotion.
Black wax canvas hat and coat

North | White
 giiwedinong | waabishkaa
...the winter season of rest, to pause, and contemplate.
The place of the Spirit.

Front of White crop tee with strawberry in upper right and cropped denim carpenter pants on Native American model

We’ve heard it said that “It takes 100 lifetimes to learn all the teachings of a single direction...so be humble and kind to yourself as you open your life and mind to the teachings.” The Four Directions represent the teachings offered to all of us, if we are but to listen with a good heart and sound mind.


A journey in all directions. Where will you go in Ginew? Take our collection on your journey through life. 

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