Stories

IT'S THAT TIME OF YEAR... Greetings from the Pacific Northwest, The rainy months have arrived in the PNW. Long misty days laden nature with a living tapestry of velvety green moss... perfect for slower saunters to reflect on the past...

Childhood memories on the reservation...  The iconic Thunderbird design by Ginew was launched in 2016. The form is Ginew's interpretation of an Ojibwe tribal symbol. Ginew's co-founder, Erik Brodt - Ojibwe, shares his memories: "Versions of this symbol are everywhere...

EMBRACE POSSIBILITY: Transform the apparel industry. Transform the people + planet versus profit-driven model. Transform the historical representation of Native culture. Ginew, a unique and rare business model...

  GINEW'S FIRST JEAN  The Crow Wing Jean is a classic, American five-pocket jean with a regular rise - straight leg fit. The first edition was made of 2017 White Oak selvedge denim... an American jean with NATIVE STYLE!  There...

We’ve heard it said that “It takes 100 lifetimes to learn all the teachings of a single direction...so be humble and kind to yourself as you open your life and mind to the teachings.” The Four Directions represent the teachings offered to all of us, if we are but to listen with a good heart and sound mind.

Where we began. Where we are going. Sitting under the tree and drifting away in search of inspiration. Gently floating on the breeze, a leaf slowly danced from the branches through the sky and landed in the lap. Brilliant. THIS is GINEW'S story.

Path #16: Erik Brodt, physician and co-founder of Ginew, the first Native American-owned denim brand. Daniel Giacopelli of Desire Paths recently reconnected with Erik Brodt, co-founder of Ginew, during an insightful and thoughtful conversation about leading a purpose-filled life while staying committed to...

Welcome to the High Country. Breath it in...as you stand on top of the world. When asked what the most rewarding part of the Ginew journey is for us, the answer comes quickly - relationships - those built with fellow dreamers...

PHOTO: AMANDA + ERIK'S WEDDING BUFFALO SPRING 2016 Greetings from Portland, Oregon! The past year has been a collecting journey for us, collecting and moving our lives from Wisconsin and Texas to the Pacific Northwest. Along the way we visited...