Stories

Ginew is not fast fashion. It is not disposable fashion. It is not mass-produced. Team Ginew focuses on nature-provided materials, premium manufacturing processes and small-batch production. This means whenever possible, we create with local materials and local production right here in...

YOUR PLACE IN THE GINEW COMMUNITY  When you join the Ginew Community and purchase items from our collection...you are doing much, much more than supporting a small Native American family-owned business. You make an impact. You are part of the...

EMBRACE POSSIBILITY: Transform the apparel industry. Transform the people + planet versus profit-driven model. Transform the historical representation of Native culture. Ginew, a unique and rare business model...

The Ginew (Brown/Golden Eagle) has the perspective to see into both the living world and spirit world and is co-founder Erik Brodt's Ojibwe name. After death, as you transition to the spirit world one will encounter the Ginew sitting atop a big white pine tree. The Ginew then asks...

Childhood memories on the reservation...  The iconic Thunderbird design by Ginew was launched in 2016. The form is Ginew's interpretation of an Ojibwe tribal symbol. Ginew's co-founder, Erik Brodt - Ojibwe, shares his memories: "Versions of this symbol are everywhere...

IT STARTS WITH THE BEES Vidalia Mills cotton is the ONLY bee-pollinated cotton that transforms into superior denim material that you can experience in several of Ginew's products.  MADE IN USA COTTONThe creation process starts in Vidalia, Louisiana, USA. This...

Ever notice how different cotton can feel from one garment to another? Plant type, combing and spinning and weaving all impact the end product and how soft and comfortable it...

A PACIFIC NORTHWEST PARTNERSHIP Dehen 1920 = “Heavy Duty, Old School Truth”  Founded by William Peter Dehen in 1920, Dehen Knitting Company produces classic and traditional U.S. heavyweight apparel. Keeping true to their humble yet pioneering beginnings in Portland, Oregon, they are...

Embrace Possibility | A Showcase of Native Excellence  PHOTO:  GINEW + STEVEN PAUL JUDD COLLECTION NATIVE AMERICANA MADE FOR ALL TO WEAR.  Ginew is a small, Native American-owned business with a noteworthy collection: The Ginew + Native American Artist line. This collection showcases...

New to the term 'deadstock'? Deadstock in the garment industry represents fabric that has had its last production run and what is left over is called deadstock. Since the fabric is no longer going to be produced, it's typically the last of its kind - making it pretty special. It also means the material has been saved from being discarded - a win for you and a win for the environment!

IT MAY LOOK LIKE DENIM...What is chambray? It may look like denim - instead it's lighter with a different weave. WHAT YOU'LL APPRECIATEExperience a luxurious and durable cotton weave fabric made with a dyed warp yarn plus a white filling yarn...

 WHAT'S SPECIAL ABOUT WAX CANVAS?   STRENGTH The canvas is woven with ring-spun yarn creating a strength that exceeds the historical U.S. Military requirements for the construction of this fabric. The majority of or wax canvas outwear is dyed and finished...

The First Medicine.   Strawberries hold a significant place in Native American history, past and present. Strawberries are the first medicine in the Oneida community. They announce the beginning of the food seasons and the first harvests. Ginew's co-founder, Amanda...

There are many stories of Raven in Northwest Coast culture. In Tlingit culture, there are two different characters: one is the creator raven and the other is the sly and conniving raven." ~ Jennifer Younger

NATIVE AMERICAN ARTIST DESIGNED An exciting Native American collaboration! Ginew + Addie Roanhorse MEET THE NATIVE AMERICAN ARTISTAddie Roanhorse is a multidisciplinary artist residing on the Osage Nation Reservation, a place rooted in artistic expression. The mother and daughter of...

Warm Springs Reservation Skatepark Fundraiser. Collaboration among Ginew + The Skatepark Project + Tactics + Steve Paul Judd.

Ginew uses deer leather that we hunt to make our collection. No, seriously. Each Fall we head into the woods as our families have done since time immemorial - as we've SHARED PREVIOUSLY. It's an extra step we take, and...

Who were you? Who are you? Who will you become? Now is the time to FACE EAST and begin again. Standing at the edge of this moment, we look to the East for wisdom and guidance. In many ways, there...

The third creation to come in the Facing East Collection, and the first ever shoes in the Ginew collection - The Facing East White Bear Moccasins!

We would like to introduce to you one of our newest stockists, The Mercantile at  the Anvil Hotel!

They shared some of their story with us to share with you. Read more and check them out!

Speaking to the Council of Fashion Designers of America (CFDA) last week was clear - direct - and unified...and AMAZING. Thank you to CFDA for making it a priority to hear from Native American thought-leaders in this space. More must...